DSC-01 · Discoverability
Local discoverability scorecard for aesthetic clinics
Measures: Whether the public record of a clinic's location, name, hours, services and contact details is complete, consistent an…
12 criteriaMax 3611 min
4 instruments in this domain
How scoring worksDSC-02 · Discoverability
Clinic website technical foundations audit
Measures: Whether the pages a clinic publishes can be reached, read, rendered and understood by an automated reader without spec…
10 criteriaMax 309 min
DSC-03 · Discoverability
Search intent coverage gap analysis for clinic websites
Measures: Whether the clinic has published a substantive answer to each question a prospective patient predictably asks before b…
10 criteriaMax 309 min
DSC-04 · Discoverability
AI answer engine readiness assessment for clinics
Measures: Whether the clinic's published material is structured, specific and attributable enough to be quoted accurately by a s…
10 criteriaMax 309 min
Other domains
All instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments