TPQ-01 · Treatment pages
Treatment page quality rubric
Measures: The completeness, balance and usability of one treatment page, assessed against twelve written descriptors.…
12 criteriaMax 369 min
3 instruments in this domain
How scoring worksTPQ-02 · Treatment pages
Clinical claim substantiation checklist for treatment pages
Measures: Whether every claim published about a procedure can be supported by evidence the clinic actually holds, and whether th…
10 criteriaMax 308 min
TPQ-03 · Treatment pages
Before and after imagery governance scorecard
Measures: Whether photographic material used to illustrate outcomes is properly consented, consistently captured, accurately lab…
10 criteriaMax 308 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments