How this is funded

How this is funded: calibration study

Publications that are vague about their funding usually have a reason. Here is ours, with the rates.

Line one: the assessment pack

The instruments on this site are free to read, free to score and free to print, permanently. The assessment pack is the same library packaged as printable scoring workbooks: each instrument as a clean scoring sheet with the criteria, the band scale, a totals rail and a scoring guide written for somebody who was not in the room when the instrument was designed.

The starter pack is free to newsletter subscribers. The complete pack is paid, and adds the multi-site workbooks, the re-scoring comparison sheets that track a clinic's own results over time, and the supplier specification sheets that convert an instrument into an acceptance test.

TierWhat it containsPrice
Starter packTen instruments as printable workbooks, with scoring guidesFree to subscribers
Complete packThe full library, multi-site workbooks, re-scoring comparison sheets, supplier specification sheets£49 one payment
Group licenceThe complete pack for a group operating more than three sites, with a printable master set£149 one payment

Nothing in the paid pack is withheld from the free instruments. The pack is a format, not a gate: every criterion, band and interpretation is published in full on this site at no cost.

Line two: one sponsor slot

A single sponsor slot appears on instrument pages, labelled as a sponsor slot. It is a text placement. It runs below the instrument and above the newsletter block, in the position you have already seen on every instrument page.

PlacementDetailRate
Library sponsor, monthlyText slot on every instrument page, labelled, no image, no tracking pixel£600 per month
Domain sponsor, monthlyText slot on the instrument pages of one domain only£150 per month
Newsletter sponsorOne labelled placement in one monthly email£250 per issue

The rules that govern the sponsor slot

These are published so they can be held against us.

  • A sponsor cannot influence a criterion, a band, an interpretation, a descriptor or the existence of an instrument. Content is not shown to sponsors before publication and is not discussed with them.
  • A sponsor cannot be named, quoted, linked or referred to inside any instrument.
  • A sponsor cannot buy a recommendation, because we publish none. There is no supplier ranking, no directory and no recommended list on this site.
  • Sponsorship cannot be bought on condition of coverage, and there is no coverage to condition it on.
  • The slot is labelled in every position it appears.
  • If a sponsor asks for any of the above, the arrangement ends and the reason is stated on this page.

What we do not do

  • No display advertising, no advertising network, no programmatic placements.
  • No paid directory listings, because there is no directory.
  • No affiliate arrangements inside instruments.
  • No paid inclusion of any kind in any assessment.
  • No selling of subscriber data. Ever, to anybody. See the privacy page.

Our publisher's other interests

Northbank Media publishes several specialist titles and works with organisations in the sectors those titles cover. One article on this site carries a single editorial link to such an organisation, disclosed on the page. Every other page on this site carries a block stating that it contains no commercial links of any kind, and that statement is true.

Enquiries

Sponsorship enquiries go through the contact page. We will say no to any arrangement that requires an exception to the rules above, and we would rather run the slot empty, which is what it currently is.