PCM-01 · Communication
Patient communication clarity rubric
Measures: Whether a piece of patient-facing communication can be understood and acted on by the person it is addressed to.…
10 criteriaMax 308 min
3 instruments in this domain
How scoring worksPCM-02 · Communication
Aftercare communication completeness checklist
Measures: Whether aftercare material contains every category of information a patient needs after a procedure, independent of ho…
10 criteriaMax 308 min
PCM-03 · Communication
Accessibility and readability audit for clinic content
Measures: Whether published and issued clinic content can be perceived, operated and understood by people using assistive techno…
10 criteriaMax 308 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsMeasurement and data
The maturity of a clinic's own measurement: what it records, whether the record is trustworthy, …
3 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments