MSR-01 · Measurement
Marketing measurement maturity assessment
Measures: Whether the clinic records what it needs to record, whether the record is trustworthy, and whether anybody uses it to …
12 criteriaMax 368 min
3 instruments in this domain
How scoring worksMSR-02 · Measurement
Attribution integrity checklist for clinics
Measures: Whether the method used to assign an enquiry to a source is defined, applied consistently, and understood by the peopl…
10 criteriaMax 308 min
MSR-03 · Measurement
Data protection readiness assessment for clinic marketing
Measures: Whether personal data used for marketing is collected on a clear basis, held securely, retained for a defined period a…
12 criteriaMax 368 min
Other domains
All instrumentsDiscoverability
Whether a clinic can be found by the people already looking for what it does, and whether the re…
4 instrumentsTreatment page quality
Whether the pages that describe a procedure are complete, substantiated, balanced and safe to pu…
3 instrumentsConsultation and conversion
What happens between an enquiry arriving and a patient deciding, assessed as a process rather th…
4 instrumentsReview and reputation health
The condition of a clinic's public record, the way it is gathered, and the way complaints are ab…
3 instrumentsPatient communication
Whether what a clinic writes and says can be understood, acted on and relied upon by the person …
3 instrumentsAdvertising compliance
Self-assessment against the published UK rules on advertising cosmetic procedures, prescription-…
4 instrumentsPricing transparency
Whether a prospective patient can establish what something costs, what is included, and what hap…
3 instrumentsBrand consistency
Whether a clinic presents one coherent account of itself across every surface a patient encounte…
3 instrumentsCapability and outsourcing
What a clinic can genuinely do in-house, what it should not attempt, and how to assess that boun…
4 instruments